„Relationships that Drive Business“ … oder Kulturinstitutionen?!

Seit einiger Zeit verwende ich Hootsuite. Ein interessantes Social Media Monitoring Tool.

Vor wenigen Tagen habe ich von Hootsuite einen Newsletter erhalten. Ich bin ehrlich, die meisten Newsletter (ob von Facebook, Xing, Twitter usw.) landen bei mir direkt im Spam. Doch heute eine Ausnahme: das Webinar von Hootsuite zum Thema „5 Key Steps to Engaging Followers on LinkedIn“ wollte ich mir mal anschauen. Und siehe da, tatsächlich da gibt es doch ein paar spannenden Tipps und Tricks. Nur das ganze Corporate-Werbegequasel am Anfang, in der Mitte und am Schluss könnte man weglassen.

Blogs for Businesses

„Blogs enable the „voice“ of a company’s leadership, its brand, or its interests to be accessable to a wide and varied audience. In general, three distinct types of blogs have been found to be most pervasive in practical application: internal blogs, external blogs, and interest-driven blogs.

Unlock the Value of Blogs

„In an efford to assist corporations to unlock the value of blogs, Gartener researchers have offered three main suggestions. First, identify a point of focus for the blog, and then work to understand the current bloggers and etiquette within the particular environment. Second, keep expectations at a reasonable level. While blogging can act as a low-cost supplement to other forms of communication, it is not a replacement. Finally, keep in mind that creating and maintaining an effective blog does require a fair ammount of skill and effort. Be realistic about your companies abilities, and if neccessary, do not hesitate to outsource initial blog hosting efforts (Valdes, Austing & Drakos, 2007).“

Biedenharn, Joe; Snyder, Jeff and White, Alex (2009): Technology Tutorial. Weblogs (Blogs). In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 155.

Trends – Weblogs

„While current trends indicate that blogs are growing much more rapidly in the social networking and media sphere, corporate blogs will not lag behind forever. An N-Generes continue to age and advance in their careers, their preference and familiarity with personal blogging will lead to a natural extension into their work life. In addition, blogs are less costly and easier to use than many other communication tools. Because of this, corporations will continue to unlock the value of blogs by developing a more focused approach, managing expectations, and gaining expertise. Current growth trends and adoption by young users indicate that blogs will continue to be more and more accepted as an effective, low-cost communication tool.“

Biedenharn, Joe; Snyder, Jeff and White, Alex (2009): Technology Tutorial. Weblogs (Blogs). In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 155.

The Do’s and Don’ts of Social Media for Business

Quelle: http://www.thesteelmethod.com/b2bdodont.html
Zugriff: 31.08.2010

Web 2.0 – Value for Businesses?

„There may never be a direct correlation between the deployment of social software and the bottom line of the ledger sheet […], but the company will surely see the value reflected in subjective measures, like customer’s satisfaction, increased productivity, enhanced cost cutting, improved emloyee moral, and more.“

Quelle: Burkhardt, Peter (2009): Social Software Trends in Business: Introduction. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 15.

Questions Businesses Should Ask Themselves?

„Many businesses are starting to examine social software and Web 2.0 trend in order to see how it can add value to their business.

Much like late 1997, when technology specialists were getting asked by senior executives „What is the Internet, exaclty, why is it a big deal, and what’s our Internet strategy?“ The question now is „What is Web 2.0/Enterprise 2.0/social media, exactly, why is it a big deal, and what’s our W2.0/E2.0/social media strategy?““

Quelle: Burkhardt, Peter (2009): Social Software Trends in Business: Introduction. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 15.

Concerns about Social Software

„[…] most businesses will be legitimately concerned about corporate information security. […]

Social Software also raises privacy concerns in the enterprise domain, but not in the public domain. […]

In many businesses, social software is viewed by some as a way for employees to waist time.“

Quelle: Burkhardt, Peter (2009): Social Software Trends in Business: Introduction. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 12-13.

Blog – for Businesses

„As a rudementary example, if a business were to implement blogs for employees and allow them to start expressing their thoughts, frustration, wishes, ideas, and more, there is plenty of innovation that could be harvested from the blogs and ultimately turned into valuable business assets.“

Quelle: Burkhardt, Peter (2009): Social Software Trends in Business: Introduction. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 11.

Facebook – Angebote für Business

Advertising:
http://www.facebook.com/advertising/
http://www.facebook.com/help/?page=409

Business Accounts:
http://www.facebook.com/help/?page=721

Pages:
http://www.facebook.com/help/?page=175

Insights:
http://www.facebook.com/help/?page=1103
http://www.facebook.com/help/?page=914

Platform and Developer Suppor:
http://www.facebook.com/help/?page=431