Begriff – What is RSS

„RSS is a method of publishing information in a structured „feed“ format (usually in XML). This allows clients and other software applications to subcribe to and receive timely information updates. Many people use feed readers to subscribe to a number of Web sites and have the updates aggregated into a single interface. RSS is part of Web 2.0 because of its ability to exchange data in a structured but easily consumable manner between applications.“

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 149.

Begriff – What is ATOM

„ATOM is a publishing format that is similar to RSS (really simple syndication), but is more robust and flexible. It is based on XML and, while not as widely used as RSS, is gaining marked adoption. Like RSS, ATOM ist part of Web 2.0 because of its ability to exchange data in a structured but easily consumable manner between applications.“

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 146.

Learn About What Consumers Are Saying

„Web 2.0 technologies make it very simple for a marketer to quickly and easily learn about what consumers are saying about a brand or product. RSS or real simple syndication is any of verious XML (extensible markup language) file formats suitable for dissaminating real-time information via subscribtion on the Internet. […]

RSS feeds can be set up to find and aggregate information about a brand or product from blogs, podcasts, and so forth, and be sent out via email every morning to keep a marketer updated.“

Quelle: Bryant, Samantha C. (2009): A Strategic Framework for Integrating Web 2.0 into the Marketing Mix. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 40.

RSS – for Businesses

„Another major area of benefit under the empowerment umbrella is the ability to provide easier access for users to find, use, and integrate data sources. For example providing RSS or ATOM feeds to key business systems allows a user to aggregate that information to a place that is easy to scan and keep up with […]. This makes users more awaren and knowledgeable about the business at a whole and makes them more effective in their tasks relating to the business.“

Quelle: Burkhardt, Peter (2009): Social Software Trends in Business: Introduction. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 11.