Blogs – Future Trends and Influence

„Weblogs have forever changed the manner with which people and businesses communicate. In a few short years, the growth of weblogs has signified the benefits of masscollaboration. People want to hear and be heared; they want pertinent, honest information; they require up-to-the-second data; and they want it their way. Blogs can provide all of these benefits  and will continue to evolve with the growing demand of global communication.“

Biedenharn, Joe; Snyder, Jeff and White, Alex (2009): Technology Tutorial. Weblogs (Blogs). In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 158.

Blogs for Businesses

„Blogs enable the „voice“ of a company’s leadership, its brand, or its interests to be accessable to a wide and varied audience. In general, three distinct types of blogs have been found to be most pervasive in practical application: internal blogs, external blogs, and interest-driven blogs.

Unlock the Value of Blogs

„In an efford to assist corporations to unlock the value of blogs, Gartener researchers have offered three main suggestions. First, identify a point of focus for the blog, and then work to understand the current bloggers and etiquette within the particular environment. Second, keep expectations at a reasonable level. While blogging can act as a low-cost supplement to other forms of communication, it is not a replacement. Finally, keep in mind that creating and maintaining an effective blog does require a fair ammount of skill and effort. Be realistic about your companies abilities, and if neccessary, do not hesitate to outsource initial blog hosting efforts (Valdes, Austing & Drakos, 2007).“

Biedenharn, Joe; Snyder, Jeff and White, Alex (2009): Technology Tutorial. Weblogs (Blogs). In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 155.

Blogs – Trends

„Accoding to Tapscott and Williams (2006), young people born between 1977 and 1996 choose to interact online as content creators. These so called „N-Geners“ believe that blogs and social networking sites are valuable because they allow individuals to communicate using „unfiltered self-expression“ (Tapscott & Williams, pp. 52-53). While critics argue that all of these blogs choices and opinions lead to oversaturation in the market, young people seem to like the amount of choices and interactivity that the current blogosphere provides.“

Biedenharn, Joe; Snyder, Jeff and White, Alex (2009): Technology Tutorial. Weblogs (Blogs). In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 154-155.

Trends – Weblogs

„While current trends indicate that blogs are growing much more rapidly in the social networking and media sphere, corporate blogs will not lag behind forever. An N-Generes continue to age and advance in their careers, their preference and familiarity with personal blogging will lead to a natural extension into their work life. In addition, blogs are less costly and easier to use than many other communication tools. Because of this, corporations will continue to unlock the value of blogs by developing a more focused approach, managing expectations, and gaining expertise. Current growth trends and adoption by young users indicate that blogs will continue to be more and more accepted as an effective, low-cost communication tool.“

Biedenharn, Joe; Snyder, Jeff and White, Alex (2009): Technology Tutorial. Weblogs (Blogs). In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 155.

Unlocking the Value of Blogs

„In an efford to assist corporations in unlocking the value of blogs, Gartner researchers have offered three main suggestions. First, identify a point of focus for the blog and then work to understand the current bloggers and etiquette within the particular environment. Second, keep expectations at a reasonable level. While blogging can act as a low-cost supplement to other forms of communication, it is not a replacement. Finally, keep in mind that creating and maintaining an effective blog does require a fair amount of skill and effort. Be realistic about your companies abilities, and if necessary, do not hesitate to outsource initial blog hosting efforts […]“

Biedenharn, Joe; Snyder, Jeff and White, Alex (2009): Technology Tutorial. Weblogs (Blogs). In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 155.

History of Weblogs (Blogs)

„Back of the earliest days of the internet, webblogs (World Wide Web logs or journals, also refered to as blogs) were simply lists of Web links that afforded early Internet useres easy access and navigation to new Web sites. In 1992, Internet pioneer Tim Burners-Lee actually developed and maintained the first-ever weblog know as the What’s New Page, available at http://www.unc.edu/~zuiker/blogging101 […]. […] In 1994, Justin Hall created Justin’s Home Page (http://www.links.net/vita/web/original.html), which is generally considered one of the first filtered blogs […]. By the late 1997, blogs began to resemble their currant format in that post were now dated, filtered and personalized. […] Weblog, or blog for short, is now the universally accepted name for all Web sites that feature postings displayed in reverse chronological order.

While blogs experienced significant content refinement in the 1990s, growth was relatively modest; there were only 23 known blogs in existence at the beginning of 1999 […]. Contrast this to 2006, in which there were an estimated 50 million blogs, with new blogs comming online every second […]. This explosive growth can be attributed to two main factors: the debut of free blog-creation Web sites and users‘ desire for more interactive, unfiltered content. […]

Over just 15 years, blogs have evolved from a few internet sites containing web links to a network of over 50 million sites that allow users to gather information and post opinions on any and all subjects.“

Biedenharn, Joe; Snyder, Jeff and White, Alex (2009): Technology Tutorial. Weblogs (Blogs). In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 153-154.

Siehe auch:

http://www.pitas.com/
https://www.blogger.com/
http://wordpress.com/