Involve the Public – Natural History Museum

„We must find ways of getting the public involved.

A second challenge (also common to all kinds of museums) is to find more, and more dynamic, ways of integrating the public with the research uses of collections. If that can be developed, the opportunities for funding will grow. The main new opportunities are in the field of computer-based access to information. Four issues in particular will preoccupy the 21st century natural history collection:

The Consumer Defines the Brand

„The consumer defines the brand; a brand is not what a company defines it as, but what a consuer says it is. Via Web 2.0, consumers have numerous avenues to add their interpretation of brands, for better or worse.“

Quelle: Bryant, Samantha C. (2009): A Strategic Framework for Integrating Web 2.0 into the Marketing Mix. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 39.

Web 2.0 – Marketing Mix

Quelle: http://www.cs-pr.de/ueber_pr.html

„This new Web 2.0 marketing mix supplements the traditional four-p marketing mix (price, product, promotion, and placement) with a new „p“ lens: participation.

In this new marketing mix, each of the four elemnts is approached by enabling customers to participate in it.“

Quelle: Bryant, Samantha C. (2009): A Strategic Framework for Integrating Web 2.0 into the Marketing Mix. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 29, 36.