Blog on Social Media & Collaboration

Collaborative Thinking
Perceptions on collaboration and social software by Mike Gotta

Quelle: http://mikeg.typepad.com
Zugriff: 07.10.2010

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The Consumer Defines the Brand

„The consumer defines the brand; a brand is not what a company defines it as, but what a consuer says it is. Via Web 2.0, consumers have numerous avenues to add their interpretation of brands, for better or worse.“

Quelle: Bryant, Samantha C. (2009): A Strategic Framework for Integrating Web 2.0 into the Marketing Mix. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 39.

Web 2.0 – Marketing Mix

Quelle: http://www.cs-pr.de/ueber_pr.html

„This new Web 2.0 marketing mix supplements the traditional four-p marketing mix (price, product, promotion, and placement) with a new „p“ lens: participation.

In this new marketing mix, each of the four elemnts is approached by enabling customers to participate in it.“

Quelle: Bryant, Samantha C. (2009): A Strategic Framework for Integrating Web 2.0 into the Marketing Mix. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 29, 36.