Trends – Weblogs
„While current trends indicate that blogs are growing much more rapidly in the social networking and media sphere, corporate blogs will not lag behind forever. An N-Generes continue to age and advance in their careers, their preference and familiarity with personal blogging will lead to a natural extension into their work life. In addition, blogs are less costly and easier to use than many other communication tools. Because of this, corporations will continue to unlock the value of blogs by developing a more focused approach, managing expectations, and gaining expertise. Current growth trends and adoption by young users indicate that blogs will continue to be more and more accepted as an effective, low-cost communication tool.“
Biedenharn, Joe; Snyder, Jeff and White, Alex (2009): Technology Tutorial. Weblogs (Blogs). In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 155.
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