Begriff – What is RSS

„RSS is a method of publishing information in a structured „feed“ format (usually in XML). This allows clients and other software applications to subcribe to and receive timely information updates. Many people use feed readers to subscribe to a number of Web sites and have the updates aggregated into a single interface. RSS is part of Web 2.0 because of its ability to exchange data in a structured but easily consumable manner between applications.“

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 149.

Begriff – What is ATOM

„ATOM is a publishing format that is similar to RSS (really simple syndication), but is more robust and flexible. It is based on XML and, while not as widely used as RSS, is gaining marked adoption. Like RSS, ATOM ist part of Web 2.0 because of its ability to exchange data in a structured but easily consumable manner between applications.“

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 146.

Messages Spread Like a Wildfire

„With Web 2.0 technology companies can quickly and inexpensively make things happen. You can have your advertising messages spread on th Web like a wildfire with social bookmarking sites, RSS, and other Web 2.0 methods, and without having to pay anything for it, have thoudands of people coming to your Web site in a matter of days. What would have cost you millions of dollars in investment […].“

Bryant, Samantha C. (2009): A Strategic Framework for Integrating Web 2.0 into the Marketing Mix. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 41.

Learn About What Consumers Are Saying

„Web 2.0 technologies make it very simple for a marketer to quickly and easily learn about what consumers are saying about a brand or product. RSS or real simple syndication is any of verious XML (extensible markup language) file formats suitable for dissaminating real-time information via subscribtion on the Internet. […]

RSS feeds can be set up to find and aggregate information about a brand or product from blogs, podcasts, and so forth, and be sent out via email every morning to keep a marketer updated.“

Quelle: Bryant, Samantha C. (2009): A Strategic Framework for Integrating Web 2.0 into the Marketing Mix. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 40.

RSS – for Businesses

„Another major area of benefit under the empowerment umbrella is the ability to provide easier access for users to find, use, and integrate data sources. For example providing RSS or ATOM feeds to key business systems allows a user to aggregate that information to a place that is easy to scan and keep up with […]. This makes users more awaren and knowledgeable about the business at a whole and makes them more effective in their tasks relating to the business.“

Quelle: Burkhardt, Peter (2009): Social Software Trends in Business: Introduction. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 11.

Von Web 1.0 zu Web 2.0

„Web 1.0, so Tentlers plakative Beschreibung, ist eine Einbahnstrasse. Dinge werden publiziert, ohne dass eine Rückmeldung möglich ist. Dieser Web-Vergangenheit stellt er den multimedialen, vernetzten Kommunikationraum mit partizipierenden Nutzern von Web 2.0 gegenüber. […] Doch was unterscheidet nun eine traditionelle Webseite von einem Blog oder einem Twitter-Account. Für Tentler spiegelt der RSS-Feed den Mechanismus des Kommunikationssystems am besten wider: Nicht die einzelnen Beiträge sind in diesem System entscheidend, sondern der Fluss der Beiträge vom Produzenten über die CMS-Systeme der Blogs zu den Abonnenten der Blog-Feeds bis hin zur Weiterempfehlungen von Beiträgen und Übertragung der Infos in weitere Netzwerke. Die erwähnten RSS-Feeds sind in der Lage, Neueinträge in Blogs oder Audio/Video-Logs zu sammeln und als News-Abonnement zur Verfügung zu stellen. Über sogenannte Feed-Reader im Mail Programm oder über Feed-Reader wie den von Google werden diese individuell zusammengestellten RSS-Abos in einer Übersicht (Titel und Kurztext) dargestellt. Hier sehe ich also immer gleich, wenn einer meiner Lieblingsblogs einen neuen Eintrag freischaltet. Mit Applikationen wie RSS-Graffiti können ausserdem Kurzfassungen der eigenen Blogbeiträge für die Facebook abonniert und so automatisch eingespeist werden. Nicht vom solchen Strömen profitieren können Leser von traditionelle Webseiten.“

Quelle: http://blog.hslu.ch/audienceplus/2010/04/29/workshop-2-marketing-und-zielgruppen/
Zugriff: 25.08.2010

Begriff – What is RSS

„RSS is a format for syndicating news and the content of news-like sites, including major news sites like Wired, news-oriented community sites like Slashdot, and personal weblogs. But it’s not just for news. Pretty much anything that can be broken down into discrete items can be syndicated via RSS: the „recent changes“ page of a wiki, a changelog of CVS checkins, even the revision history of a book. Once information about each item is in RSS format, an RSS-aware program can check the feed for changes and react to the changes in an appropriate way.

RSS-aware programs called news aggregators are popular in the weblogging community. Many weblogs make content available in RSS. A news aggregator can help you keep up with all your favorite weblogs by checking their RSS feeds and displaying new items from each of them.“

Zugriff: 17.07.2010
Quelle: http://www.xml.com/pub/a/2002/12/18/dive-into-xml.html