What’s So Hard About Social ROI?

„We all struggle with social measurement. Are we measuring enough? Are we measuring the right things? Clearly defining social ROI, especially if your business goals aren’t tied to product sales, can be a frustratingly elusive goal. Craig Daitch (Ford), Eric Swayne (M/A/R/C Research), Liz Strauss (Inside Out Thinking), Matt Ridings (SideraWorks) and Petri Darby (Make-A-Wish Foundation) explain the metrics you should be focusing on and how to measure conversion when that doesn’t always mean an obvious sale.“

Source: Live Drawing SXSW: What’s So [Bleeping] Hard About Social ROI?

„Social media marketing is a beautiful mash-up of cultural connection and commerce creation, but it’s been walking around with a ball-and-chain: the nagging question „How can you show this has a Return on Investment?“
It’s time to set social media free. We’ve assembled a crack team of the best and brightest authors, brand-builders and marketers together to finally put this question to rest with some real answers, honest talk, and genuine experiences. We will ask the hard questions that your CFO wants answered, and we’ll talk about the tools they use to get those answers. We’ll also discuss how to get to ROI when „conversion“ doesn’t necessarily equal a „sale“ – such as often is the case for non-profit organizations.
So join us and turn your own ROI off of this hour, by finding the answers you need to answer others.“

Source: What’s So [Bleeping] Hard About Social ROI?

Nun, viele neue Fragen … aber „noch“ keine konkreten Antworten. Lassen wir diese mal auf uns zu kommen.