Questions Businesses Should Ask Themselves?
„Many businesses are starting to examine social software and Web 2.0 trend in order to see how it can add value to their business.
Much like late 1997, when technology specialists were getting asked by senior executives „What is the Internet, exaclty, why is it a big deal, and what’s our Internet strategy?“ The question now is „What is Web 2.0/Enterprise 2.0/social media, exactly, why is it a big deal, and what’s our W2.0/E2.0/social media strategy?““
Quelle: Burkhardt, Peter (2009): Social Software Trends in Business: Introduction. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 15.
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