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Posts Tagged ‘Peter Burkhardt’

Web 2.0 – Value for Businesses?

„There may never be a direct correlation between the deployment of social software and the bottom line of the ledger sheet […], but the company will surely see the value reflected in subjective measures, like customer’s satisfaction, increased productivity, enhanced cost cutting, improved emloyee moral, and more.“

Quelle: Burkhardt, Peter (2009): Social Software Trends in Business: Introduction. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 15.

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Questions Businesses Should Ask Themselves?

„Many businesses are starting to examine social software and Web 2.0 trend in order to see how it can add value to their business.

Much like late 1997, when technology specialists were getting asked by senior executives „What is the Internet, exaclty, why is it a big deal, and what’s our Internet strategy?“ The question now is „What is Web 2.0/Enterprise 2.0/social media, exactly, why is it a big deal, and what’s our W2.0/E2.0/social media strategy?““

Quelle: Burkhardt, Peter (2009): Social Software Trends in Business: Introduction. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 15.

Begriff – What is Web 2.0

„Web 2.0 is the technology that is being used to empower and facilitate the social networking and, in some cases, the ensuing collaboration.“

Quelle: Burkhardt, Peter (2009): Social Software Trends in Business: Introduction. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 15.

Begriff – What is Collaboration

„Collaboration is about formalizing the group establishment through a social network into a team to work toward a common goal.“

Quelle: Burkhardt, Peter (2009): Social Software Trends in Business: Introduction. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 15.

Begriff – What is Social Networking

„Social Networking is about the relationships between people. It is about bringing people and knowledge together and better leveraging what you know about who you know.“

Quelle: Burkhardt, Peter (2009): Social Software Trends in Business: Introduction. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 15.

Begriff – What is Semantic Web

„The Semantic Web refers to a vision for the Web to become a medium for machines to be able to understand, relate, and compile information without human intervention: „It is envisaged to smoothly interconnect personal information management, enterprise application intecration, and the global sharing of commercial, scientific, and cultural data.“ (W3C [World Wide Web Consortium] Advisory Committee, 2007, p1.)“

Quelle: Burkhardt, Peter (2009): Social Software Trends in Business: Introduction. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 13.

„[…], there are talks of Web 3.0 and what the future may hold. Many predict it will be the Semantic Web where users will be able to request information rather than have to search for it.

Deans, Candace P. und Ali, Nadira (2009): The Enterprise 2.0 Organization. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 55.

Concerns about Social Software

„[…] most businesses will be legitimately concerned about corporate information security. […]

Social Software also raises privacy concerns in the enterprise domain, but not in the public domain. […]

In many businesses, social software is viewed by some as a way for employees to waist time.“

Quelle: Burkhardt, Peter (2009): Social Software Trends in Business: Introduction. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 12-13.