„To get to the origins of the Internet, we have to go back in time to 1957. You probably have no cause to remember, but it was International Geophysical Year, a year dedicated to gathering information about the upper atmosphere during a period of intense solar activity. Eisenhower announced in 1955 that, as part of the activities, the USA hoped to launch a small Earth orbiting satellite. The Kremlin announced that it hoped to do likewise. Planning in America focussed on a sophisticated three stage rocket, but in Russia they took a more direct approach. Strapping four military rockets together, on 4 October 1957 the USSR launched Sputnik I (a 70 kgs bleeping sphere the size of a medicine ball) into Earth orbit.“
„Web 3.0 is a term used to describe the future iteration of the World Wide Web. If the current state is Web 2.0, then the future must be Web 3.0.“
Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 151.
„The Web is not going anywhere and will only continue to evolve. More Web applications will be developed and compete for customers‘ time and attention. As customers become accustomed to communicating and collaborating on the Web, they may choose to take marketing your brands into their own hands. […]
Web 2.0 technologies will not replace traditional marketing such as direct mail or TV advertisments, but instead are new complementing marketing channels that many consumers will expect their brands to communicate through. […] Enabling consumers to participate in each aspect of the marketing mix will help brands remain relevant in todays changing world.“
Bryant, Samantha C. (2009): A Strategic Framework for Integrating Web 2.0 into the Marketing Mix. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 41.
„In 1989, Tim Berners-Lee invented the World Wide Web (see the original proposal). He coined the term „World Wide Web,“ wrote the first World Wide Web server, „httpd,“ and the first client program (a browser and editor), „WorldWideWeb,“ in October 1990. He wrote the first version of the „HyperText Markup Language“ (HTML), the document formatting language with the capability for hypertext links that became the primary publishing format for the Web. His initial specifications for URIs, HTTP, and HTML were refined and discussed in larger circles as Web technology spread.“
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