Unlock the Value of Blogs

„In an efford to assist corporations to unlock the value of blogs, Gartener researchers have offered three main suggestions. First, identify a point of focus for the blog, and then work to understand the current bloggers and etiquette within the particular environment. Second, keep expectations at a reasonable level. While blogging can act as a low-cost supplement to other forms of communication, it is not a replacement. Finally, keep in mind that creating and maintaining an effective blog does require a fair ammount of skill and effort. Be realistic about your companies abilities, and if neccessary, do not hesitate to outsource initial blog hosting efforts (Valdes, Austing & Drakos, 2007).“

Biedenharn, Joe; Snyder, Jeff and White, Alex (2009): Technology Tutorial. Weblogs (Blogs). In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 155.

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Unlocking the Value of Blogs

„In an efford to assist corporations in unlocking the value of blogs, Gartner researchers have offered three main suggestions. First, identify a point of focus for the blog and then work to understand the current bloggers and etiquette within the particular environment. Second, keep expectations at a reasonable level. While blogging can act as a low-cost supplement to other forms of communication, it is not a replacement. Finally, keep in mind that creating and maintaining an effective blog does require a fair amount of skill and effort. Be realistic about your companies abilities, and if necessary, do not hesitate to outsource initial blog hosting efforts […]“

Biedenharn, Joe; Snyder, Jeff and White, Alex (2009): Technology Tutorial. Weblogs (Blogs). In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 155.

Web 2.0 – Value for Businesses?

„There may never be a direct correlation between the deployment of social software and the bottom line of the ledger sheet […], but the company will surely see the value reflected in subjective measures, like customer’s satisfaction, increased productivity, enhanced cost cutting, improved emloyee moral, and more.“

Quelle: Burkhardt, Peter (2009): Social Software Trends in Business: Introduction. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 15.

The Problem with Measuring the Benefits of Social Media

„While the benefits are undeniable, many will struggle with measuring those benefits. […]

The problem with measuring the value of social software and social networking is the extreme difficulty of putting an objective measure on a subjective topic. It is just not possible to put a direct measurement on human elements, like relationships or tacit knowledge. […]

Social networking is about personal relationships and personal relationships are about people. In order to make the investment in social software, a company has to value their employees, partners, and customers and be ready to make an investment in people.“

Quelle: Burkhardt, Peter (2009): Social Software Trends in Business: Introduction. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 8-9.