Begriff – What is Microblogging | Twitter?

„Microblogs sind Systeme zum Austausch von Kurznachrichten – über das Internet oder das Handy (via SMS). Lesen können diese Nachrichten Personen, die den betreffenden Nutzer “abonniert” haben.

Eine Nachricht darf üblicherweise nicht mehr als 140 Zeichen lang sein; veröffentlichen kann man alles, was man mit 140 Zeichen sagen kann. Das können Statusmeldungen sein, Gedanken, die zu kurz für einen Blogeintrag sind, Links (sind die Links zu lang, kann man sie beispielsweise mit Hilfe des Dienstes Tinyurl199 verkürzen) oder Fragen, die mit einem kurzen Statement oder einem Link beantwortet werden können.

Da Twitter200 der am meisten verbreitete Micro-Blogging-Anbieter ist, werde ich mich in meinen Ausführungen auf diesen Service konzentrieren. Andere Systeme, wie zum Beispiel Jaiku201, Pownce202 oder Identi.ca203 funktionieren ähnlich.“

Quelle: Janner, Karin (2008): Diplomarbeit. Das Internet in der Kommunikationspolitik von Kultureinrichtungen. Neue Ideen und Best-Practice-Beispiele. Hamburg: Institut für Kultur- und Medienmanagement Hamburg Hochschule für Musik und Theater Hamburg: 47.

Blogs – Trends

„Accoding to Tapscott and Williams (2006), young people born between 1977 and 1996 choose to interact online as content creators. These so called „N-Geners“ believe that blogs and social networking sites are valuable because they allow individuals to communicate using „unfiltered self-expression“ (Tapscott & Williams, pp. 52-53). While critics argue that all of these blogs choices and opinions lead to oversaturation in the market, young people seem to like the amount of choices and interactivity that the current blogosphere provides.“

Biedenharn, Joe; Snyder, Jeff and White, Alex (2009): Technology Tutorial. Weblogs (Blogs). In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 154-155.

Begriff – What is Semantic Web

„The Semantic Web refers to a vision for the Web to become a medium for machines to be able to understand, relate, and compile information without human intervention.“

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 149.

Begriff – What are Wikis

„Wikis are server software that allow for one or more users to work together to create and edit content. Many wikis serve as a place for multiple people or communities to come together to collaborate on a particular topic. Wikis are part of Web 2.0 because of their ability to facilitate collaboration between users.“

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 151.

Begriff – What is Web 2.0 Marketing Mix

„The Web 2.0 marketing mix leverages Web 2.0 technologies to enable consumers to participate in each p of the traditional „four p“ marketing mix (price, product, promotion, and placement).“

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 151.

Begriff – What is Web 2.0

„Web 2.0 refers to a style or method for combining existing technologies to empower people. Web 2.0 is a technology concept, unlike social networking (which is a sociology concept). The premise behind Web 2.0 is the use of the Internet as a platform.

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 151.

Begriff – What are Tags

„Tags are keywords that users of a particular application can associate with a piece of content in that application. For example, if a user is posting a blog entry about what he or she ate for breakfast, that entry might be tagged with the keywords orange juice, breakfast and eggs so that other users searching on those keywords will find the blog entry. Users can also tag content created by others.“

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 150.

Begriff – What is Social Network

„A social network is a grouping of personal relationships that each of us establishes. As opposed to other types of networks, the value of a social network is not in the nodes of the network, which in this case are people, but in the relationships themselves. Social networking, therefore, is the act of building one’s social network.“

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 150.

Begriff – What is RSS

„RSS is a method of publishing information in a structured „feed“ format (usually in XML). This allows clients and other software applications to subcribe to and receive timely information updates. Many people use feed readers to subscribe to a number of Web sites and have the updates aggregated into a single interface. RSS is part of Web 2.0 because of its ability to exchange data in a structured but easily consumable manner between applications.“

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 149.

Begriff – What is ATOM

„ATOM is a publishing format that is similar to RSS (really simple syndication), but is more robust and flexible. It is based on XML and, while not as widely used as RSS, is gaining marked adoption. Like RSS, ATOM ist part of Web 2.0 because of its ability to exchange data in a structured but easily consumable manner between applications.“

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 146.