Begriff – What is Folksonomy

„Folksonomy is a taxonomy where the tags and categorization of data are created and updated in a dynamic way by the consumers of the content. Folksonomies are part of Web 2.0 because they give the responisbility of creating the tags and associating them with the content to the users of the system.“

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 147-148.

Begriff – What is Semantic Web

„The Semantic Web refers to a vision for the Web to become a medium for machines to be able to understand, relate, and compile information without human intervention.“

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 149.

Begriff – What are Wikis

„Wikis are server software that allow for one or more users to work together to create and edit content. Many wikis serve as a place for multiple people or communities to come together to collaborate on a particular topic. Wikis are part of Web 2.0 because of their ability to facilitate collaboration between users.“

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 151.

Begriff – What is Web 3.0

„Web 3.0 is a term used to describe the future iteration of the World Wide Web. If the current state is Web 2.0, then the future must be Web 3.0.“

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 151.

Begriff – What is Web 2.0 Marketing Mix

„The Web 2.0 marketing mix leverages Web 2.0 technologies to enable consumers to participate in each p of the traditional „four p“ marketing mix (price, product, promotion, and placement).“

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 151.

Begriff – What is Web 2.0

„Web 2.0 refers to a style or method for combining existing technologies to empower people. Web 2.0 is a technology concept, unlike social networking (which is a sociology concept). The premise behind Web 2.0 is the use of the Internet as a platform.

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 151.

Begriff – What are Tags

„Tags are keywords that users of a particular application can associate with a piece of content in that application. For example, if a user is posting a blog entry about what he or she ate for breakfast, that entry might be tagged with the keywords orange juice, breakfast and eggs so that other users searching on those keywords will find the blog entry. Users can also tag content created by others.“

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 150.

Begriff – What is Social Network

„A social network is a grouping of personal relationships that each of us establishes. As opposed to other types of networks, the value of a social network is not in the nodes of the network, which in this case are people, but in the relationships themselves. Social networking, therefore, is the act of building one’s social network.“

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 150.

Begriff – What is RSS

„RSS is a method of publishing information in a structured „feed“ format (usually in XML). This allows clients and other software applications to subcribe to and receive timely information updates. Many people use feed readers to subscribe to a number of Web sites and have the updates aggregated into a single interface. RSS is part of Web 2.0 because of its ability to exchange data in a structured but easily consumable manner between applications.“

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 149.

Begriff – What is Online Community

„An online community is a group of people with common interests who use an electronic medium (Internet, phone, e-mail, instant messaging) as their primary means of facilitating communication and collaboration.“

Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 149.