Messages Spread Like a Wildfire
„With Web 2.0 technology companies can quickly and inexpensively make things happen. You can have your advertising messages spread on th Web like a wildfire with social bookmarking sites, RSS, and other Web 2.0 methods, and without having to pay anything for it, have thoudands of people coming to your Web site in a matter of days. What would have cost you millions of dollars in investment […].“
Bryant, Samantha C. (2009): A Strategic Framework for Integrating Web 2.0 into the Marketing Mix. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 41.
- Social Media