Learn About What Consumers Are Saying
„Web 2.0 technologies make it very simple for a marketer to quickly and easily learn about what consumers are saying about a brand or product. RSS or real simple syndication is any of verious XML (extensible markup language) file formats suitable for dissaminating real-time information via subscribtion on the Internet. […]
RSS feeds can be set up to find and aggregate information about a brand or product from blogs, podcasts, and so forth, and be sent out via email every morning to keep a marketer updated.“
Quelle: Bryant, Samantha C. (2009): A Strategic Framework for Integrating Web 2.0 into the Marketing Mix. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 40.