The Problem with Measuring the Benefits of Social Media
„While the benefits are undeniable, many will struggle with measuring those benefits. […]
The problem with measuring the value of social software and social networking is the extreme difficulty of putting an objective measure on a subjective topic. It is just not possible to put a direct measurement on human elements, like relationships or tacit knowledge. […]
Social networking is about personal relationships and personal relationships are about people. In order to make the investment in social software, a company has to value their employees, partners, and customers and be ready to make an investment in people.“
Quelle: Burkhardt, Peter (2009): Social Software Trends in Business: Introduction. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 8-9.
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