Posts Tagged ‘MySpace’

History of Online Social Networking

September 13, 2010 Hinterlasse einen Kommentar

„The first online social network,, was established in 1997 (Boyd & Ellison, 2007). […]. The concept that all things are within „six degrees of separation“ was behind this innovative idea. The site attracted many users. A number of sites similar to were introduced to the public in the late 1990s and early 2000s, including LiveJournal, Asian Avenue, BlackPlanet, and LunaStorm. […]

MySpace was launchen 2003 by the Company eUniverse. Its user base grew exponentially within just a couple of years, transforming the Web site into the most popular online social networking community in the United States. […]. By 2006 MySpace had more than 20 million users. It was aquired by News Corporation for US$580 million in July 2005 (Rosebush, 2005).

Facebook, another popular social networking Website, was founded by a former Harvard student who used it as a tool to reconnect with former classmates. It was launched in February 2004 (Yadav, 2006). […]. Initially, to join the network, a person was required to have an active college e-mail address. In 2006, the network extended to high schools students and some larger companies. Now, anyone age 13 or older can join the network.

LinkedIn is a professionally oriented social networking site. It was founded in 2003 by Reid Hoffmann and Konstantin Guericke. […] LinkedIn tries to help people to connect with others who might help their careers […].

Other popular social networking sites include Furl,, Shadow, Scuttle, Yahoo! My Web 2.0, Ma.gnolia, Digg, StumbleUpon, and reddit.“

Baker, Kim and Butler, Iryna (2009): Social Networks. History of Social Networking. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 187-188.


Success in Cyberspace – for Museums

„Success in cyberspace’s second coming is a little harder to define than program attendance. Do not be afraid to call it quits if it’s not working; it is better not to have a MySpace page than to have one that you can’t keep updated. […]:

1. Set your high-concept goals and find a Web 2.0 technique/application to fit those goals. “It’s not acceptable to say, ‘We want to do it all.’ Set a strategy best serving the mission of the institution.”

2. Start conservatively and build from there.

3. Get all departments on board.

4. Get the statistics. “Keep everyone apprised of the impact the project is having on the institution in general,” advises Simon.

5. Be flexible and open to error.

6. Don’t wuss out. “We’ve known for a long time that visitors define their own museum experiences,” Simon says. “Web 2.0 sites take the radical stance that it is desirable to have users define not just their own experience but everyone’s experience. Can you grin and bear it?

[…] By encouraging staff to pursue new audiences, museums will open their virtual doors to the world and meet visitors on familiar ground. As Simon wrote in an e-mail interview, “Concerns about resources have to be addressed. It’s hard to commit resources when you don’t know why you’re doing it; once institutional leaders buy off on the value, resources become available. Involvement in Web 2.0 can be cheap or pricey, but it takes time to maintain a presence and establish relationships—which is what successful 2.0 products do.”“

Zugriff: 31.08.2010