Begriff – What is Marketing 2.0
„Marketing 2.0 is being used to describe the impact Web 2.0 has had on the dicipline of marketing. Companies are finding and leveraging the many uses of Web 2.0 technologies to successfully connect, communicate, and collaborate with their customers.“
Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. Glossary. New York, Information Science Reference: 148.
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