Older Adults and Social Media
„Social networking use among internet users ages 50 and older has nearly doubled — from 22% to 42% over the past year.
Half (47%) of internet users ages 50-64 and one-in-four (26%) users ages 65 and older now use social networking sites.
One-in-ten (11%) online adults ages 50-64 and one-in-twenty (5%) online adults ages 65 and older now say they use Twitter or another service to share updates about themselves or see updates about others.
Email and online news are still more appealing to older users, but social media sites attract many repeat visitors.“
By Mary Madden, Senior Research Specialist, Pew Internet & American Life Project
August 27, 2010
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- Social Media