Begriff – What is Web 2.0
„In short, Tim O’Reilly […] states, „Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform.“ It is ment to refere to the second generation of the Internet and is composed of seven core principles.
- The web as platform
- Harnessing collective intelligence
- Data as the next Intel Inside
- End of the software release cycle
- Lightweight programming models
- Software above the level of a single device
- Rich user experience
[…] Web 2.0 is a technology concept, unlike social networking (which is a sociology concept). Web 2.0 refers to a style or method for combining existing technologies to empower people. […] The idea is to make the usage of software applications and Web sites faster, easier and mor intuitive for users. This is accomplished through three general thrusts. First, Web 2.0 leverages the power of end user’s computers to improve the responsiveness of the user interface (U1) of web applications. […]. Second, by separating the content from the U1 design, users can focus on the publishing and exchange of information without having to know the U1 programming required to publish the information. Third, by improving the U1 to be more dynamic and responsive, users‘ attention is drawn to the application and their experience is greatly improved. […]
By using the 2.0 nomenclature associated with software product releases, one might think that Web 2.0 is ment to replace Web 1.0 or is the next version of the Web. This could not be further from the truth. […]. The Web continues to change on a regular basis as a result of new ways for combining technologies and concepts, not in a disjointed, iterative manner, but in a smooth evolution.
In reality Web 2.0 is really nothing new. It is simply a way of recombining and repackaging existing technologies that have been around for quite some time.“
Quelle: Burkhardt, Peter (2009): Social Software Trends in Business: Introduction. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 4-6.
- Social Media