Begriff – What is Enterprise 2.0
„Enterprise 2.0 is a recently identified term that is used to refer to the application of Web 2.0 and social networking concepts in an enterprise business context. First coined by Andrew McAfee […], „Enterprise 2.0 is the use of emerged social software platforms within companies, or between companies and their partners and customers.“
Quelle: Burkhardt, Peter (2009): Social Software Trends in Business: Introduction. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 7.
- Social Media