Advantages of Social Software for Companies
„Social Software can be used to help surface innovative ideas, respond to customers more dynamically, and cross departmental and organizational boundaries where appropriate to get things accomplished. It can assist in rapid growth, the hiring of new talent, and emplyee retention. It can reduce the loss of tracid corporate knowledge through natural attrition and retirenment. It can also improve productivity and allow employees, partners, and customers to do more, faster.“
Quelle: Burkhardt, Peter (2009): Social Software Trends in Business: Introduction. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 7.
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