Web 2.0 – The Ability to Communicate with Anyone Anywhere
„The ability to communicate with anyone anywhere has never been easier than it is today. This is not to say that there are still no boundaries in the world of communications; however, these boundaries are falling fast. […] As the Internet matures, new tools and technologies have evolved earning the label of Web 2.0. The ability for groups of people to truly collaborate is being facilitated by many of the new tools that Web 2.0 has brought to average Internet users. No longer must you be an technology guru to exploit the ability to easily collaborate with others on the Web. This collaboration is occuring in the social, business, and educational environments, and the boundaries between these communities are continuing to be blurred. […]
Businesses that do not understand how to capitalize on the use of Web 2.0 tools will definitely find themselves left behind.“
Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: xii.