Begriff – What is Social Networking
„[…] social networking is a sociology concept that has evolved from sociology studies in the late 1800s and continues to mature even today. […]
A social network is a grouping of personal relationships that each of us establishes. As opposed to other types of networks, the value of social network is not in the nodes on the network, which in this case are people, but are in the relationships themselves. Social networking, therefore, is the act of building one’s social network. People rely heavily on this relationships to help them with everyday tasks, such as making decisions, forming opinions, and/or finding information: […].“
Quelle: Burkhardt, Peter (209): Social Software Trends in Business: Introduction. In: Deans, P. Candace (Hrsg.), Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: 3.
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