Prepare for the Upcoming Change
„Organizations must prepare for this new wave of communication trends. Social Media including blogs, podcasts, social networks, and wikis are becoming a natural component of professional life. The time frame in which companies have to prepare for this change is becoming exponentially shorter. A tipping point will eventually be reached and the way managers, employees, and customers communicate, collaborate, and connect will be forever changed. Organizations that understand the power of these technologies and begin to experiment with applications today will have an easier transition into this emerging era of social enterprise.“
Quelle: Deans, P. Candace (2009): Social Software and Web 2.0 Technology Trends. New York, Information Science Reference: xiv.
- Social Media