“[...] The concept of “Web 2.0″ began with a conference brainstorming session between O’Reilly and MediaLive International. Dale Dougherty, web pioneer and O’Reilly VP, noted that far from having “crashed”, the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What’s more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as “Web 2.0″ might make sense? We agreed that it did, and so the Web 2.0 Conference was born.
In the year and a half since, the term “Web 2.0″ has clearly taken hold, with more than 9.5 million citations in Google. But there’s still a huge amount of disagreement about just what Web 2.0 means, with some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom.
In our initial brainstorming, we formulated our sense of Web 2.0 by example:
|Web 1.0||Web 2.0|
|evite||–>||upcoming.org and EVDB|
|domain name speculation||–>||search engine optimization|
|page views||–>||cost per click|
|screen scraping||–>||web services|
|content management systems||–>||wikis|
|directories (taxonomy)||–>||tagging (“folksonomy”)|
“A further point must be noted with regard to data, and that is user concerns about privacy and their rights to their own data. In many of the early web applications, copyright is only loosely enforced. For example, Amazon lays claim to any reviews submitted to the site, but in the absence of enforcement, people may repost the same review elsewhere. However, as companies begin to realize that control over data may be their chief source of competitive advantage, we may see heightened attempts at control.
Much as the rise of proprietary software led to the Free Software movement, we expect the rise of proprietary databases to result in a Free Data movement within the next decade. One can see early signs of this countervailing trend in open data projects such as Wikipedia, the Creative Commons, and in software projects like Greasemonkey, which allow users to take control of how data is displayed on their computer.”
“Blogging and the Wisdom of Crowds
One of the most highly touted features of the Web 2.0 era is the rise of blogging. Personal home pages have been around since the early days of the web, and the personal diary and daily opinion column around much longer than that, so just what is the fuss all about?
“RSS is a format for syndicating news and the content of news-like sites, including major news sites like Wired, news-oriented community sites like Slashdot, and personal weblogs. But it’s not just for news. Pretty much anything that can be broken down into discrete items can be syndicated via RSS: the “recent changes” page of a wiki, a changelog of CVS checkins, even the revision history of a book. Once information about each item is in RSS format, an RSS-aware program can check the feed for changes and react to the changes in an appropriate way.
RSS-aware programs called news aggregators are popular in the weblogging community. Many weblogs make content available in RSS. A news aggregator can help you keep up with all your favorite weblogs by checking their RSS feeds and displaying new items from each of them.”
“Tim O’Reilly (* 1954 in Cork, Irland) ist Gründer und Chef des O’Reilly Verlages, sehr aktiver Softwareentwickler im Bereich freier Software und maßgeblich an der Entwicklung der Skriptsprache Perl beteiligt. 1975 schloss er sein Studium der Klassischen Altertumswissenschaften mit summa cum laude an der Harvard University ab. O’Reilly ist ebenfalls Autor mehrerer Bücher, die er in seinem eigenen Verlag vertreibt. Mit seinem Artikel über das Web 2.0 trug er maßgeblich zur Durchsetzung und einheitlichen Wahrnehmung dieses veränderten Internet-Paradigmas bei.”
“Tim O’Reilly, Gründer und CEO von O’Reilly Media und einer der Schöpfer des Begriffs Web 2.0, beschrieb das Upload-Phänomen als “die Architektur der Teilhabe – Systeme, die entworfen wurden, damit Benutzer produzieren und nicht bloss konsumieren. Howard Rheingold, Autor von Smart Mobs: The Next Social Revolution, beschrieb sie als “Technologien der Kooperation”.
Shuen, Amy (2008): Die Web 2.0 Strategie. Innovative Geschäftsmodelle im Internet. Köln, O’Reilly: 61.